The Blencowe Group, Inc. Web Design and Development | Columbia, SC Web Design and Development | Web Design and Development by Helen Johnson

We will help you capture your ideas and translate them into a strategic web presence that makes an impact on your site's audience. Your ideas will be represented on the web in a way that will give viewers not only a better understanding of your company or organization, but also a feel for its principles, overall mission and vision, and business objectives.

We will work with you to create a professional online image as well as functionality that makes interacting with your business or organization more convenient for your customers. Using unique graphics, a streamlined layout, and polished text, we will convey a clear picture of your business. Click here to see our website design examples.

Having a great logo is an essential part of the brand-building process. An appropriate logo helps generate brand recognition and projects an image that is telling of the underlying essence of a business or organization. At the same time, logos should be simple, unique, and timeless. We will work with the client to accomplish all of these objectives. Click here to see our logo design examples.

Undergoing efforts to market a business or organization may or may not lead to the desired outcome, but when backed by a detailed, well-developed marketing strategic plan, can deliver amazing results. We can create a roadmap for your business or organization's promotional activities by blending knowledge of effective marketing and e-marketing methods with experience in compiling organizational strategic plans. Whether your goal is to reinvent your image, establish or improve a web presence, launch an e-newsletter campaign, get higher listings with the search engines, or all of the above, we can help you act strategically.

In many cases, clients need to have the ability to make frequent updates to their websites, and they want to be able to do so with ease. Content Management Systems (CMSs) allow users with no web design experience to be able to make updates quickly and easily through the browser. In addition, CMSs fulfill a host of other database-driven interactive site requirements such as online membership management, event registration, photo galleries, blog implementation, document repositories, and more. We have experience with several major content management systems and can help you decide if investing in a CMS makes sense for your business or organization.

An effective web site needs more than just a good design. It also needs fine-tuned verbiage that explains a business or organization in an unambiguous fashion. Having well-written marketing copy can persuade an audience to act by either buying a product or subscribing to a certain viewpoint. Copywriting can include body copy, slogans, headlines, taglines, and other text that promotes an organization. We will work collaboratively with the client to ensure that the site's content accurately, yet innovatively, describes the business or organization.

Although we don't actually provide this service ourselves, we know who to go to for the most effective and reasonably-priced search engine optimization available. We outsource this service to trusted professionals and then follow through to make sure that the search engine optimization project achieves the desired results.

Rather than waiting for someone to find your business or organization, you can reach out to them using a well-designed, tactically-written e-newsletter. E-mail marketing can be an extremely effective way to increase visitor-to-sale conversion rates, build strong relationships with your customers, and turn one-time buyers into long term devotees of your product or service. Also, e-mail marketing allows organizations to develop and sustain relationships with their prospects and consumers by creating value.

Web-based e-newsletter applications are reasonably priced and provide users the capability of seeing which recipients open a newsletter, forward a newsletter, click on a link in the newsletter, unsubscribe from the newsletter mailing list, and more. Many e-newsletter applications give users the ability to archive old newsletters online, create your own blogs for you to link to from your website, or generate RSS (Really Simple Syndication) feeds that broadcast the e-newsletters to blogs, portals, and other web applications.

We have experience building and maintaining online stores that are integrated into your website. It is becoming increasingly easier and affordable to launch online stores due to the creation of online web applications that come with much of the functionality that merchants need.